The popular Greek brand Hans & Gretel, celebrated for its unique fairytale-inspired aesthetic and impressive sweet treats, is taking a significant leap forward with the opening of a new store in the heart of Paris. The latest addition promises to bring the brand’s signature experience to a city renowned worldwide for its culinary excellence and tourism appeal.
A Brand with a Global Footprint
Hans & Gretel has already achieved remarkable international expansion, with stores in key cities and markets such as Nicosia, Istanbul, London (including Hamleys and Hamleys Westfield), Düsseldorf, Tel Aviv, Dubai, and Cairo. It is also present in sought-after tourist destinations like Protaras, Ayia Napa, and major commercial hubs in Saudi Arabia and Bulgaria.
Paris: The Perfect Next Step
The choice of Paris as the brand’s next destination is no coincidence. Known for its love of patisserie and gastronomic innovation, Paris attracts millions of tourists each year. Hans & Gretel, with its enchanting approach to sweets and immersive atmosphere, aims to captivate both locals and visitors.
The new store will feature the brand’s beloved products, such as warm cones filled with delectable treats, colorful lollipops, and traditional Greek confections, while incorporating special adaptations tailored to French tastes and culture.
The Philosophy Behind Hans & Gretel
Hans & Gretel is more than just a sweet shop—it’s an experience that transports visitors to a whimsical world, creating unforgettable moments that are perfect for sharing on social media. With meticulous attention to detail in both flavor and design, the brand has become a cherished destination in every city it operates.
A Global Success Story
The Paris opening further solidifies Hans & Gretel’s position as one of the most successful Greek brands on the international stage. With a steadily growing network and a strategy focused on breaking into new markets, the brand demonstrates that Greek creativity and entrepreneurship can thrive globally.
We eagerly anticipate how the discerning Parisian audience will embrace Hans & Gretel, bringing the magic and sweetness of Greece to the “City of Light.”
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